15.823 Internet Marketing
Glen Urban

Lecture Slides

• LECTURE 1 (Introduction)
• LECTURE 2 (Consumers)
• LECTURE 3 (New Product Development - Set 1)
• LECTURE 3 (New Product Development - Set 2)
• LECTURE 4 (Segmentation)
• LECTURE 5 (Positioning)
• Midpoint Review
• LECTURE 6 (Advertising)
• LECTURE 7 (Pricing)
• LECTURE 8 (Review)

Live Case Documents

• MotherNature.com: Case background, CLTV (summary), CLTV (detail), CLTV Note
• Dell: Case background, Stanford Case, Comscore data, Figure 1
• Insite: Case Background
• MarketSoft: Case Background
• Prime Response: Case Background
• Terra - Lycos: Case Background
• Solbright: Case Background (Available outside of Prof. Urban's office - E56-332), Whitepaper
• Kozmo.com: Case Background
• SemiSales: Case Background
• ANX: Case Background
• Logistics.com: Case Background
• Citibank Online: Case Background

Links

• Businessweek article: No, the Net Isn't Annihilating Newspapers 

Projects

• Merrill Lynch
• Merrill Lynch Wealth Management
• Merrill Lynch - Financial Consulting
• Suruga Bank
• JC Penney International
• JC Penney US Hispanic Market
• Intel
• Prime Response Project
• Nokia Project
• Nortel - Interactive Consumer Services
• Nortel - Digital Music