The answer is INCARCERATE
The corresponding square is GO TO JAIL
   by Dave Savitt

The dialogue in this puzzle is a red herring.  In fact, the hands are
all words encoded in a form of substitution cipher.  This is hinted in
the blurb: "bids have a specific meaning."


Solution to the bridge puzzle
-----------------------------

This is a simple substitution cipher on the bids:

  1C = A    1D = B    1H = C    1S = D    1NT = E
  2C = F    2D = G    2H = H    2S = I    2NT = J
  3C = K    3D = L    3H = M    3S = N    3NT = O
  4C = P    4D = Q    4H = R    4S = S    4NT = T
  5C = U    5D = V    5H = W    5S = X    5NT = Y
  6C = Z,

while a double (x) means that the letter occurs twice in the answer, and
a redoubled letter (xx) occurs four times.  Passes are irrelevant (as are
the dealer, and the conversation surrounding the hands).

Hence the first auction

>     N    E    S    W
>   ---  ---  ---  ---
>     -   1D    -   2D
>     -   2S    -   3S
>    4H    all pass

has a B, G, I, N, and R, leading to the word BRING.

>     N    E    S    W
>   ---  ---  ---  ---
>          -  3NT    -
>   4NT    all pass

O, T --- TO

>     N    E    S    W
>   ---  ---  ---  ---
>              1C    x
>    1S    -  1NT    x
>     -   2H    -   4D
>     -   4H    -    -
>     x    -   4S    -
>   4NT    -   5C  all pass

AA, D, EE, H, Q, RR, S, T, U --- HEADQUARTERS

>     N    E    S    W
>   ---  ---  ---  ---
>                  1NT
>     -   3S    -  3NT
>   all pass

E, N, O -- ONE

>     N    E    S    W
>   ---  ---  ---  ---
>     -    -   2C    -
>   3NT    all pass

F, O -- OF

>     N    E    S    W
>   ---  ---  ---  ---
>          -   1D    -
>    1H    -  1NT    x
>    3D     all pass

B, C, EE, L -- CELEB  (or BECEL, for those who know the margarine brand)

>     N    E    S    W
>   ---  ---  ---  ---
>               -   1C
>     -   1H    -   1S
>     -  1NT    x   xx
>     -   2H    -   3D
>     -   4H    -    -
>     x     all pass

A, C, D, EEEE, H, L, RR -- CHEERLEADER

>     N    E    S    W
>   ---  ---  ---  ---
>                    -
>    1C   1H    x    -
>   1NT    x   xx   2H
>    3C    -   4S  all pass

A, CC, EEEE, H, K, S -- CHEESECAKE

>     N    E    S    W
>   ---  ---  ---  ---
>    1C    -   1H    x
>    2C   2S    x    -
>    3S    x  3NT    -
>   4NT    all pass

A, CC, F, II, NN, O, T -- FANTOCCINI

>     N    E    S    W
>   ---  ---  ---  ---
>         1C    x   xx
>    1D    -  2NT    -
>    3D    -   3H    -
>   5NT    all pass

AAAA, B, J, L, M, Y -- JAMBALAYA

----------------------------------------

Hence the phrase is: BRING TO HEADQUARTERS ONE OF: CELEB CHEERLEADER
CHEESECAKE FANTOCCINI JAMBALAYA.

(We went with CELEB over CELEBRITY because we didn't want to get copies of
the 'N Sync album; we were prepared to accept the possibility that we
might wind up with Becel margarine.)

Teams bringing one of these people or items to us are rewarded with the
answer: INCARCERATE.