The Treatment of Ideas

What should we do with ideas produced by creative thinking that aren't
ready for evaluation yet?

Avoid Quick Rejection
Shape Ideas
Tailor Ideas
Strengthen Ideas
Reinforce Ideas

(p. 220) "It is always useful to consider new ideas under conditions of
poor motivation.  Creative people often make the assumption that the
users of a new idea are going to be as enthusiastic as the creators of
the idea.  This is never the case.  To people other than the creators of
the idea, a new idea means hassle, bother, and risk.  So the users of a
new idea need to know 'what is in it for them.'"

Take-Up of Ideas
Comparison

(p. 221) "An idea which seems strong on its own very often seems much
weaker when compared to other ideas.  The advantages of the new idea may
turn out to be based only on hopes, guesses, or ideal conditions.  Any
good new idea must pass the comparison test and must show that the
promised benefits are soundly based.  One strong point is if the new
idea offers to obtain benefits where none were obtained before."

Consider Faults and Defects
Look Forward to Consequences
Testability
Evaluation