Collecting information about behavior
This New York Times article highlights how websites are collecting information about behavior as people interact with their websites. Privacy is obviously a big issue that a NESP must address. However, what is worse? A system where people clearly know that they are giving up information for the good cause of public health and where the information released is protected and only used for research, or the current situation where most people are unaware that data collection is occurring at all and the information about behavior is being used later to influence purchasing behavior?
To Aim Ads, Web Is Keeping Closer Eye on You