Marketing Consulting · Litigation Support · Advisory Positions

Marketing Research and Product Development Consulting   Professor Hauser has consulted with a variety of corporations on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, advertising response analysis, and R&D management. He works closely with Applied Marketing Sciences, Inc. to provide marketing and marketing related consulting and with both the Analysis Group and Cornerstone Research to provide econometric analysis, strategic consulting, and litigation support. Some of the firms with which he has worked include: American Home Foods, Inc.; American Airlines; American Hospital Supply Corporation; Analog Devices, Inc; Andersen Consulting, Inc. (Accenture), Applied Marketing Science, Inc.; A.T.&T.; Barton-Aschmann Associates; Baxter Cardiovascular Group, Booz Allen Hamilton, Inc., Cambridge Systematics, Inc.; Colgate-Palmolive; Costello Associates, Inc.; Curtis Manufacturing, Inc.; Economic's Laboratories, Inc.; Elrick and Lavidge, Inc.; Evanston Hospital; Evanston, Illinois and Schaumburg, Illinois (Transportation Planning); Fidelity Investments; French's Inc., G.D. Searle, Inc.; General Foods, Inc.; General Motors, Inc., Buick Division, Chevrolet Division, Marketing and Product Planning; Gillette; IBM, Inc.; Information Resources, Inc.; Johnson & Johnson; Kodak; Macromedia, Inc., Management Decision Systems, Inc.; M/A/R/C, Inc.; Merck, Inc., Navistar International, Inc.; Pacific Gas and Electric Company, Pepsi-Cola, Inc.; Polaroid; Procter & Gamble Company; Product Genesis, Inc.; RAM Broadcasting, Inc.; Regional Transportation Authority; Richardson-Vicks, Inc.; Southern Company Services, Inc.; Time-Life Books; Volunteers in Technical Assistance, and Wyeth-Ayerst Laboratories, Inc. Co-founder, principal, and board member, Applied Marketing Science.

Litigation Support

Professor Hauser has provided expert testimony on marketing, marketing research, survey design, demand forecasting, product confusion and other topics on a variety of cases. He works closely with the Analysis Group and Cornerstone Research to provide careful analysis and testimony. Applied Marketing Sciences, Inc . provides marketing research litigation support. Key: on behalf of , *deposition testimony, † court, commission, or arbitration testimony. Alcatel-Lucent USA Inc. v. Amazon.com, Inc. et al. (Patent Infringement, Deposition scheduled), Allergan, Inc. Engagement. (Off-label Prescriptions), American Express Travel Related Services, Inc. v. Visa USA, Inc., et. al. (Evaluation of marketing research), American Multi-Cinema, Inc. v. American Movie Classics Company, Inc., et. al. (Confusion), Amway v. Procter & Gamble (Damages)*, Apple, Inc. v. Samsung Electronics Company, Ltd, et al.* (Patent infringement) Atlantic Recording Corporation, et. al. v. XM Satellite Radio, Inc. (Copyright infringement), Axcan Scandipharm, Inc. V. Global Pharmaceuticals And Impax Laboratories, Inc. (False Advertising). Berlex v. Biogen, Inc. (Damages)*, Blue Mountain Arts, Susan Polis Schutz, and Stephen Schutz v. Hallmark Card, Inc. (Trade Dress), James And Lisa Camenson, et al.; v. Milgard Manufacturing Inc., et. al. (Class action), Comm-Tract Corp. v. Northern Telecom, Inc. (Advice only), Computer Aid, Inc. v. Hewlett Packard (damages)*, Creative Laboratories, Inc. v. Apple Computer, Inc. (Intellectual Property), CTC Communications Corporation v. Bell Atlantic Corporation (Damages), Curt Schlesinger and Peter Lore, on behalf themselves and the Certified Class, Plaintiffs, v. Ticketmaster* (Class action, false advertising, confusion), Dayna Craft, et al. v. Philip Morris Companies, Inc. and Philip Morris Inc. (Class Action)*, EPD v. Curtis (Product Confusion)†, Stephen S. Gallagher, et. al. v. State Farm Mutual Automobile Insurance Company, et al. (Class Action), Geico v. Google and Overture Services (Yahoo), Inc. (Trademark Infringement), Gillette v. S. C. Johnson (Patent Infringement), Gyrodata, Inc. v. Atlantic Inertial Systems Inc (“AIS”), et al. (consulting expert). Heublein vs. Seagrams and Gallo (Liability), Hewlett-Packard, Inc. v. Factory Mutual Insurance Company (Insurance Coverage) Intel v. Advanced Micro Devices (Damages)*, J. B. D. L. Corp. d/b/a, Beckett Apothecary v. Wyeth-Ayerst Laboratories, Inc. and American Home Products Corporation, (Class Action), Jerry Jacobs, et. al. v. Osmose Inc., et. al. (Class Action)*,  Jay Kordich, et. al. v. Salton Maxim Housewares, Inc., et. al. (Trademark)†, In RE J.P. Morgan Chase Cash Balance Litigation (Class Action),* LendingTree, Inc. v. The Gator Corporation (Intellectual Property), Lotus v. Borland (Damages)*, Luciano F. Paone v. Microsoft Corporation (Patent Infringement)*. Louis Vuitton Malletier, S. A. v. Hyundai Motor America (Trademark Infringement)*, Marvin Lumber and Cedar Company v. PPG Industries, Inc., et. al. (Survey Design), MasterCard International, Inc. v. First National Bank of Omaha (Product Confusion)*, Mayo Foundation v. Mayo Health Facilities (Product Confusion)†, Mead Johnson Nutritionals v. unnamed party (False Advertising), Merck & Co. (Lanham Act Advice), In Re Microsoft Corporation Antitrust Litigation (Multi-district Litigation)*, Millennium Laboratories, Inc. v. Ameritox, Ltd. (False Advertising). Pacific Bell Telephone Company in New Regulatory Framework Review of Customer Satisfaction before the California Public Utility Commission†,  Pfizer Consumer Healthcare (Lanham Act Advice), Playtex v. Procter & Gamble (Claims Substantiation)*†, Procter & Gamble v. Amway (Liability and Damages)†, Procter & Gamble v. Haugan, et. al. (Liability and Damages)†, Putnum Fund Trustees, (Investment Fraud, advice on market research), Ram Broadcasting, Inc. (Cellular Telephone Filings), RealPlayer, Inc. v. Microsoft Corporation (Anti-trust), Roberts et. al. v. Enterprise Rent-a-Car Company of Boston, Inc., The Republic of Columbia v. Diageo North America, et al. (Anti-trust), St. Clair Intellectual Property Consultants, Inc. v. Research in Motion, Ltd. and General Imaging Co. (Patent infringement) Barbara Schwab, et. al. v. Philip Morris, USA (Class Action)*, SoundExhange, Inc. vs. Sirius Satellite Radio, Inc. and XM Satellite Radio, Inc.: In the Matter of Adjustment of Rates and Terms for Preexisting Subscription Services and Satellite Digital Radio Services*†, State of Colorado, et. al. v. Warner Chilcott Holdings Company III, Ltd., et. al. (Anti-trust)*, State of Florida and Plaintiff States Antitrust Litigation for Disposable Contact Lenses (Survey Analysis)†, Stipic, et. al. v. Behr Process Corporation and Masco International (Class Action)*,  Straumann Company v. Lifecore Biomedical, Inc. (Product Confusion)*, Sun Microsystems, Inc. v. Microsoft Corporation (Anti-trust),  Tivo, Inc. v. Echostar Communications Corporation, et. al*, Tropicana Products, Inc. v. Vero Beach Groves, Inc. (Lanham Act)†, Viacom v. YouTube (Copyright infringement), Wal-Mart Stores, Inc (and other retailers) v. Mastercard International, Inc. (Liability and Damages, Anti-trust)*, We Media, Inc. v. We: Women's Entertainment, LLC. (Product Confusion)*.

Advisory Positions   Professor Hauser is a co-founder and serves on the board of Applied Marketing Sciences, Inc . He has served as an academic of the Marketing Science Institute .