John R. Hauser is the Kirin Professor of Marketing and Head of the Management Science Area at M.I.T.'s Sloan School of Management where he teaches new product development, marketing management, competitive marketing strategy, and research methodology.  He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and a former editor of Marketing Science. He has published over sixty scientific papers. Among his awards include the Converse Award for contributions to the science of marketing and the Parlin Award for contributions to marketing research. With some of his many co-authors he was fortunate to win the MSI award for the most significant contribution to practice, the AMA’s Explor award for contributions to on-line marketing research, and four ISMS Little best-paper awards.  He and co-authors have also been close as a finalists for the Little, Green, O’Dell, and JPIM awards – alas, more than once for some of these.  He received an award from the MIT Sloan School for outstanding teaching in the Master's program.  His students have won major thesis awards including the Brooke's Prize, the Zennetos' Prize, the AMA Howard award, and the INFORMS Bass Award.  He has consulted for a variety of corporations on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, and R&D management.  He is a founder and principal at Applied Marketing Science, Inc., a trustee of the Marketing Science Institute, on the advisory board of Affinnova, Inc., an fellow of INFORMS, and serves on many editorial boards.