John R. Hauser is the Kirin Professor of Marketing at M.I.T.'s Sloan School of Management where he teaches new product development, marketing management, and statistical and research methodology.  He has served MIT as Head of the MIT Marketing Group, Head of the Management Science Area, Research Director of the Center for Innovation in Product Development, and co-Director of the International Center for Research on the Management of Technology. He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and a former editor of Marketing Science. He has published over eighty scientific papers. Among his awards include the Converse Award for contributions to the science of marketing and the Parlin Award, the oldest award offered by the American Marketing Association for contributions to marketing research. With some of his many co-authors he was fortunate to win the MSI award for the most significant contribution to practice, the AMA's Explor award for contributions to on-line marketing research, and four ISMS Little best-paper awards. He and co-authors have also been close as a finalists for the Little, Green, O'Dell, and JPIM awards alas, more than once for some of these. He received an award from the MIT Sloan School for outstanding teaching in the Master's program. His students have won major thesis awards including the Brooke's Prize, the Zennetos' Prize, the AMA Howard award (twice), and the INFORMS Bass Award (twice). He has consulted for a variety of corporations on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, and R&D management and has been an expert witness in over fifty cases. He is a founder and principal at Applied Marketing Science, Inc., a fellow of INFORMS, an inaugural fellow of the INFORMS Society of Marketing Science (ISMS), and serves on many editorial boards. He served as an academic trustee of the Marketing Science Institute, a founding officer of the ISMS, a Departmental Editor at Management Science, an Associate Editor at the Journal of Marketing Research, and an affiliate of both the Analysis Group and Cornerstone Research.