Research interests

In general, my research interests lie in the field of Operations Management. More specifically, I am interested in mathematical modeling and optimization with applications in revenue management and pricing, and logistics. My current research deals with revenue management and pricing for retailers. My research advisor is Professor Georgia Perakis.

Google Scholar and SSRN

Publications and working papers

  • Scheduling Promotion Vehicles to Boost Profits, L. Baardman, M. Cohen, K. Panchamgam, G. Perakis, and D. Segev, forthcoming in Management Science, available at http://ssrn.com/abstract=2638396.
  • A Special Case of the Multiple Traveling Salesman Problem in End-of-aisle Picking Systems, L. Baardman, K.J. Roodbergen, and H.J. Carlo, submitted, fourth round of review.
  • Pass-through Constrained Vendor Funds for Promotion Planning, L. Baardman, K. Panchamgam, and G. Perakis, submitted, first round of review, available at http://ssrn.com/abstract=2992374.
  • Data Analytics and Optimization to Improve Promotion Planning for Retailers, L. Baardman, M. Cohen, J. Kalas, K. Panchamgam, and G. Perakis, submitted, first round of review.

Presentations

  • Scheduling Promotion Vehicles to Boost Profits, L. Baardman, M. Cohen, K. Panchamgam, G. Perakis, and D. Segev, presented at ISMP 2015, INFORMS 2015, POMS 2016, RMP 2016, MSOM 2016, INFORMS 2016. First place for the Service Science Cluster Best Paper Award (2016, link).
  • Pass-through Constrained Vendor Funds for Promotion Planning, L. Baardman, K. Panchamgam, and G. Perakis, presented at INFORMS 2016, MSOM 2017, INFORMS 2017.
  • Leveraging Comparables for New Product Sales Forecasting, L. Baardman, G. Perakis, and D. Singhvi, presented at MSOM 2017, INFORMS 2017.
  • Customer-Trends for Personalized Demand Estimation and Targeted Promotions, L. Baardman, T. Cohen, and G. Perakis, presented at MSOM 2017, INFORMS 2017.

Theses

  • L. Baardman, Multiple Traveling Salesman Problem with equal visits: An application to AS/RS scheduling, Bachelor's thesis, University of Groningen, The Netherlands, 2013.

Awards

  • First place for the Service Science Cluster Best Paper Award (2016, link)
  • Finalist for the Facebook Fellowship (2016, link)
  • Finalist for the INFORMS Revenue Management and Pricing Practice Award (2015)
  • GUF-100 Prize of the Groningen University Fund (2013)
  • Member of the Honours College of the University of Groningen (2011-2013)