Intro to Media Studies BBS

Message from: Matthew K Gray (mkgray@MIT.EDU)
About: Lab #1: Chiat/Day Web Site

05 Feb 1997 23:14:53 -0500

  • Next message: jbdavis@MIT.EDU: "http://cnnfn.com/"
    http://www.chiatday.com/product/index.html

    The web is an amusing new medium, but hasn't even come close to the
    significance of print, television, radio, and other traditional media
    in terms of ubiquity or cultural impact. With most mass media, one of
    the most interesting components is advertising in that it identifies
    many of the features of the indended/expected audience, as well as
    often being much more carefully crafted than the other content in the
    media they exist. Chiat/Day is one of the more successful agencies
    that has produced a great many ads that have become part of our
    culture, including the Absolut Vodka ads, The Energizer Bunny, and the
    first Apple Macintosh ad.

    You may post a follow-up message or a new message. To send a reply directly to the author, you may click on the email address above.

    If you would like to submit a message using your own mail program, send it to: bbs@webmeet.mit.edu

    If you are following up this article, please include the following line at the beginning of your message: 
    In-Reply-To: n75ybd21sg1.fsf@spatula-city.MIT.EDU